OPEN WIDE RINSE - MOUTHWASH
OPEN WIDE RINSE - MOUTHWASH
OPEN WIDE RINSE - MOUTHWASH
OPEN WIDE RINSE - MOUTHWASH
OPEN WIDE · DAILY RINSE

OPEN WIDEDAILY RINSE

More than fresh breath. Designed for a deep-clean feeling, healthier gums and whiter-looking teeth — without the alcohol burn.

SUPPORTS HEALTHIER GUMS HELPS FIGHT SURFACE STAINS ZINC FOR FRESH BREATH ALCOHOL
ONE BOTTLE 140,00 kr
YOUR DAILY RINSE 1 BOTTLE · ~1 MONTH OF FRESH MOUTH
140,00 kr
SECURE CHECKOUT SHIPPING CALCULATED AT CHECKOUT
THE DAILY RINSE, RECONSIDERED

GOOD FOR MORE
THAN YOUR BREATH.

01

HEALTHIER
GUMS.

Daily care designed to support plaque control and healthier gums.

02

FRESHER
BREATH.

Zinc helps target compounds associated with bad breath.

03

WHITER-LOOKING
TEETH.

Helps fight everyday surface stains for a brighter-looking smile.

00

ALCOHOL
BURN.

Not required. OPEN WIDE is alcohol free and made for comfortable everyday use.

OPEN WIDE / THE OLD WAY

LESS PUNISHMENT.
MORE REASON TO RINSE.

Traditional mouthwash formulations vary. This is a category comparison, not a claim about every rinse.

WHAT MATTERS OPEN WIDE TRADITIONAL ALCOHOL RINSE
ALCOHOL0%May contain alcohol
EXPERIENCEFresh, no alcohol stingCan feel intensely burning
GUM CAREA headline benefitVaries by formulation
FRESHNESSZinc targets bad-breath compoundsVaries by formulation
WHITENING STORYHelps fight surface stainsVaries by formulation
OPEN WIDE Daily Rinse
WHAT'S INSIDE MATTERS

THE FORMULA
DOES THE WORK.

Purposeful ingredients with clear jobs. The formula matters more than how dramatic the swish feels.

GUM-CARE ACTIVESSupport daily plaque control and healthier gums.
ZINCHelps target compounds associated with bad breath.
STAIN CONTROLHelps fight everyday surface stains.
XYLITOLSugar-free sweetness for everyday oral care.
FRESH WITHOUT THE DRAMA

IT DOESN'T
NEED TO HURT.

The alcohol burn is a sensation, not the benefit.

OPEN WIDE is designed to deliver the clean-mouth feeling people want while staying pleasant enough for everyday use.

READ THE NO-BURN STORY
HOW TO USE

SWISH.
SPIT.
DONE.

  1. 01POUR

    Use the amount stated on the bottle.

  2. 02SWISH

    Rinse thoroughly around your mouth.

  3. 03SPIT

    Do not swallow. Get on with your day.

QUESTIONS, ANSWERED

MOUTH
OFF.

WHY NO ALCOHOL?

Freshness does not need to come with the traditional alcohol burn. OPEN WIDE is made for comfortable everyday use.

WHY FOCUS ON HEALTHIER GUMS?

Your gums are a fundamental part of a healthy-looking mouth. OPEN WIDE puts daily gum care alongside fresh breath and surface-stain control.

WHY NO CHLORHEXIDINE?

Chlorhexidine is an effective antiseptic commonly used for specific clinical needs. OPEN WIDE is designed as an everyday oral-care rinse rather than a short-term medicated treatment.

WHAT ARE THE KEY FORMULA IDEAS?

The formula strategy is built around gum-care actives, zinc for fresh breath, stain-control ingredients and xylitol for sugar-free daily care.